Monitor websites that take advantage of your brand name
Building a brand is not an easy task, it takes effort and dedication in order for the world to know your brand name. No one wants a copycat that pretends to be your brand and takes advantage of you, either stealing your business or making you spend more to acquire the same user.
Scenario 1 Claim to be your brand name
It is so easy nowadays for anyone to put up a website. When someone creates a website, they can put an ad on the search engine. Check out the screenshot below.
Alhambra is an attraction in Spain. When searching for “Alhambra official site”, the top 3 ads on the SERP all mention “official tickets” in the headline. For a customer, it is really confusing to find out the actual official website. But also for the business, it is losing a lot of customers who can directly buy the ticket from the real official site and now it is paying more to other travel agents for commission instead.
Scenario 2 Partners bidding on your keyword and gain commision from it
If you run your own partnership or affiliate program, and you incentivise your partners for the sales they make. One partner is bidding on your brand keyword and redirects users to your website. Not only does your partner increase the CPC on your brand keywords, but you also need to pay this partner out when the user converts. If this is commission based, the money you pay to your partner could easily be multiple times of what you are supposed to pay in Google.
Check out the following example:
Let’s assume Agoda runs an affiliate program. Here we see 2 Agoda ads in position 2 & 3. One possibility is a partner decides to run an ad, pretends to be Agoda themselves, and land users on the Agoda website with their partner id included. So the customer indeed lands on the Agoda page, but when the customer makes a booking, Agoda has to pay a commission to this “partner”.
When there’s more competition in the auction, it will naturally increase the CPC even if the customer decides to click on the real Agoda ad instead of the partner ad.
In the end, if you are a company like “Agoda” in this scenario, either way it’s not the most ideal scenario for you.
How Gads.AI help you?
You can set up monitoring with us for keywords that you like, and we monitor the SERP for you actively and regularly using our technology. We will let you know who is bidding on those keywords, what their ads look like, and anyone including the keywords in the ad text. So you can take action if you need!
We will let you know:
- Which competitor is bidding on your selected keywords
- How do their ads look like
- What landing page do your competitors land their users to
- How often do your competitors show up for your chosen keywords
- What’s their position
Get in touch and request a consultation today!