In an ideal world…
Wouldn’t allow unauthorized trademark bidding taking place.
Wouldn’t violate your affiliate terms and conditions you have.
Wouldn’t have been forced to pay to be found on the search results for your brand name (like Basecamp had to do).
When Google puts 4 paid ads ahead of the first organic result for your own brand name, you’re forced to pay up if you want to be found. It’s a shakedown. It’s ransom. But at least we can have fun with it. Search for Basecamp and you may see this attached ad. pic.twitter.com/c0oYaBuahL
— Jason Fried (@jasonfried) September 3, 2019
Unauthorized trademark / brand bidding damages your brand.
Here is how it affects you:
Increases your CPC
The more advertisers are bidding on the same branded keywords of yours, the higher the cost per click (CPC) gets. Cases have shown over 75% increase.
Lowers your Ad-rank
You get to compete with many advertisers who bid on your branded keywords, pushing further down your ads from the top position.
Decreases your CTR
The lower your ads appear on the top position, the lower your CTR will eventually going to be. But still, you will be paying more than you did before.
Loses revenue and traffic
Other advertisers will get your own branded traffic. As a result, you will progressively get less traffic and generate less revenue than before.
Generates illegitimate Affiliate Commissions
If your brand depends from its affiliates to generate revenue, you might end up paying illegitimate commissions.
Damages your brand image
It’s not only your affiliates, partners, or competitors who might be bidding on your branded keywords. Scammers do too, damaging your brand’s image.
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Imagine having your own personal assistant, providing you with key-vital search intelligence data and security that you and your brand need.
- Find out threats in market cost-effectively.
- Improve your advertising efficiency.
- Take down scammers – phishing websites.
- Monitor affiliates & partners compliance.
- Be proactive rather than reactive.
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Put an end to fraudulent affiliates who violate your terms. Save your brand from illegitimate commissions.
Prevent your partners from “stealing” your sales. Find out who is violating your terms of the agreement.
Find out what your competitors are doing using your brand and take instant actions.
Protect your revenue
Speak to one of our experts to find out how much infringements have cost your business today/this week.